Posts tagged as:

target marketing

Sustainable Marketing II

July 26, 2010

Digital Marketing can help with this process by creating a series of low budget Pay Per Click campaigns and simple landing pages. The landing pages can have unique URLs for better tracking and search engine optimization. It is important to learn what your customers looking for. Your campaign should periodically change ads, keywords and landing pages.

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Sustainable Marketing

December 1, 2009

When creating a Sustainable Marketing program take baby steps, create goals and strategies to achieve those goals, then develop the actual tactics. When the tactics are complete you can schedule and set priorities that will achieve your goals.

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5 Steps For Creating an Email Campaign Strategy

November 5, 2009

For those that say email marketing doesn’t work or that email is dead are the same people that use, open and click all day long. We are not talking about some kind of weight loss berry or sexual performance pill, but real B2B marketing. Here are 5 steps to create an email marketing strategy that will not annoy, but will keep you on topic and provide value to the reader.

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Sales 2.0 & Web 2.0 3 of 3

November 3, 2009

In the end this is where a lot of systems breakdown, there is a lack of leadership. Leadership is what we really are talking about. Sales 2.0 and Web 2.0 will sort of work independently, however you will never achieve the dream and promise.

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Sales 2.0 & Web 2.0 1 of 3

October 28, 2009

One of the biggest issues facing sales people today is getting qualified leads. Marketing is not creating opportunities rather a bank of names and phone numbers. This causes friction between marketing and sales it also increases the cost of a sale.  Marketing needs to use Web 2.0 to create opportunity and use Sales 2.0 to [...]

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