Posts tagged as:

strategy

Is Your Website A Money Pit?

August 24, 2010

This isn’t just small or medium sized businesses but a common issue no matter the size and brain power. The mentality of “get it done” takes over or wow’d by the graphics and design. So what can you do avoid the money pit of a website?

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Lead Generation using Digital Marketing

July 17, 2010

Digital marketing like other marketing efforts is more about the correct mix to achieve a strategic goal. There are any technologies for using and creating digital marketing campaigns. Words to the wise– don’t get caught up in them.

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In God We Trust. And Each Other

January 7, 2010

You trust them for whatever reason and take what they say to heart. I mean no disrespect to any of the authors, editors or publishers but there is absolutely no reason in the world why I should trust any of them.

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Social Media and the fork

October 14, 2009

Social media is at a fork in the road similar to the way email then later the web. Today social media could become overly commercialized and start to become like a car sales lot. Every corner you turn there is someone selling you something. Only giving you information that is important to make the sale and skewing it in such away you purchase from them. Regardless of inbound or permission marketing philosophies, if you always sell then you will turn people off.

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Marketing Mix or Shiny Object

October 5, 2009

What is the right marketing mix for your company? Should you use traditional advertising? That would increase budget and no real way to track the success. You could change your website but are you just giving the same tired content a new face? Or worse you could follow all the latest craze, chase the new shiny object that promises you great success and riches.

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