As marketers we preach to the choir, tell each other what we should do, how smart, how creative, how innovative we are. We are always selling ourselves not our client or company’s products.
Social Media, Social Networking has a very powerful enemy that is growing like an unchecked cancer. The enemy could destroy many B2B uses of Social Media. The enemy is unseen but we all know them very well and deal with this enemy every day. They are the productivity slayers and they do it in the name of productivity.