Posts tagged as:

social media marketing plan

Digital Marketing Growing Pains

August 2, 2010

To the rescue comes digital marketing with its lower cost and ability to track responses in near real time while building relationships. You can now place ads in locations that your customers have actually shown interest using search terms, relevant content, lower cost and the ability to track your customer habits.

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Lead Generation using Digital Marketing

July 17, 2010

Digital marketing like other marketing efforts is more about the correct mix to achieve a strategic goal. There are any technologies for using and creating digital marketing campaigns. Words to the wise– don’t get caught up in them.

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Monitoring the Internet

March 4, 2010

Although social media sites will be where a bulk of your monitoring will occur. The question always comes up “what should I monitor and what should I do?” In this post we will focus on “what should you monitor”, next week we will cover how you should interact.

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Sustainable Marketing

December 1, 2009

When creating a Sustainable Marketing program take baby steps, create goals and strategies to achieve those goals, then develop the actual tactics. When the tactics are complete you can schedule and set priorities that will achieve your goals.

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Social Media’s Lifecycle

November 12, 2009

Prospects are not looking for the actual lifecycle for reporting or conversations. What they really wanted to know is “how long do I have to do this?” They wanted to know how much of my day will be taken up by Tweeting, Facebook’n, Blogging, LinkedIn and others. They all then ask how do I track it to report the ROI on all my efforts so it doesn’t appear I am wasting time and money.

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