Posts tagged as:

SEO/SEM

Sustainable Marketing II

July 26, 2010

Digital Marketing can help with this process by creating a series of low budget Pay Per Click campaigns and simple landing pages. The landing pages can have unique URLs for better tracking and search engine optimization. It is important to learn what your customers looking for. Your campaign should periodically change ads, keywords and landing pages.

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Evolution of SEO and Social Media

January 5, 2010

Search Engine Optimization (SEO) is evolving, not just the tactics, also the profession. Social Media is also evolving, moving beyond justifying but now getting it done. Lately I have read and heard a lot of discussion between the two groups trying to justify not only to potential customers but themselves as well.

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Not tops on Google search?

December 10, 2009

What I suggest is research what keywords are really being used, how long are they on the site, where are they coming from before you worry about number 1. In a word “learn”.

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Brand Redesign Time?

November 17, 2009

As you redesign your website don’t just look at the website, look at what your purpose is with the website. Stop thinking of your website as a cost of doing business or an online brochure. Look at what you really want to achieve and quantity of visitors should not be the answer.

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Brand Keywords not just for SEO

October 8, 2009

Creating a list of brand keywords will help your SEO efforts but think beyond SEO. When you create brochures, sales presentations, product information and other communications.

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