Posts tagged as:

prospecting

Lead Generation using Digital Marketing

July 17, 2010

Digital marketing like other marketing efforts is more about the correct mix to achieve a strategic goal. There are any technologies for using and creating digital marketing campaigns. Words to the wise– don’t get caught up in them.

Read the full article →

In God We Trust. And Each Other

January 7, 2010

You trust them for whatever reason and take what they say to heart. I mean no disrespect to any of the authors, editors or publishers but there is absolutely no reason in the world why I should trust any of them.

Read the full article →

CRM Success?

December 3, 2009

Over the past year I have worked with a company that is a rather large manufacture that doesn’t believe in CRM. In fact they believe there has never, ever been a successful implementation of a CRM program.

Read the full article →

Email Campaign v Email Blast?

August 17, 2009

Email Campaigns are step in the right direction but still not making good use. When a campaign is created it is normally about something or an event and is short lived. Suddenly the prospect stops receiving information or the email is too much of a sales pitch and not providing value. Providing value is the key, sell without selling is the ultimate goal. Don’t make a campaign that is really a series of email blasts but keep a consistent email marketing process.

Read the full article →

Pay For Performance

August 14, 2009

Now we have the marketers, only a few really get paid for performance. I am not talking about the Account Exec that sells creative work. I am talking about a firm or department that launches a campaign and is held accountable. They are paid for the number of leads they get, how many become prospects and how many set meetings. When dealing with a Marketing or Advertising agency make that a condition for pay.

Read the full article →

← Previous Entries