November 5, 2009
For those that say email marketing doesn’t work or that email is dead are the same people that use, open and click all day long. We are not talking about some kind of weight loss berry or sexual performance pill, but real B2B marketing. Here are 5 steps to create an email marketing strategy that will not annoy, but will keep you on topic and provide value to the reader.
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August 17, 2009
Email Campaigns are step in the right direction but still not making good use. When a campaign is created it is normally about something or an event and is short lived. Suddenly the prospect stops receiving information or the email is too much of a sales pitch and not providing value. Providing value is the key, sell without selling is the ultimate goal. Don’t make a campaign that is really a series of email blasts but keep a consistent email marketing process.
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