SEM & SEO Services

Search Engine Marketing (SEM) is a very important tactic that must be nurtured and well-executed. All the following individual tactics make up SEM; however, each can stand on its own:

Search Engine Optimization (SEO)
Cost Per Click (CPC)
Pay Per Click (PPC)
Affiliate programs

Content marketing
Optimized landing pages
RSS Syndication

Your web sites Analytics is the first step action item in our process.
By reviewing how prospe cts find your website, where do they go? Do they bounce? Or do they view 3, 4 or 10 pages? This is important information before any SEO or SEM campaign can start. Google Analytics is an excellent tool to begin quantifying the true value of your web site. We w ill create goals and navigation paths of prospects so more informed decisions can be made. We will track and report to you on how your site is used with recommendations on how to improve. We can also integrate it with any Email Marketing as well so you can take it beyond open and clicks.

SEO is critical for any web site.

In the competitive world of Internet marketing, you must be relevant to a customer’s search to be listed. Organic SEO is an ongoing effort since there are a limited number of spots on the first page, so your content must remain fresh, entertaining, and relevant.

A Search Engine Optimization (SEO) plan is designed to address search engine algorithms of all the main search engines. The scope of your SEM/SEO Plan is customized according to the needs of each business’ website, the target audience it addresses, and the online competition associated with it.

Landing pages are more important than you think.
When someone clicks on your ad in a search engine, it is the first page they visit. We design landing pages for CPC using best practices that maximize click-through and conversions, ultimately delivering results. We will set goals and track the flow of your prospects from the initial clicking on the ad, to visiting the landing page, and finally the inquiry. In order to realize ROI, we will create reports to track the success of the overall campaign, ad group, keyword, and more.

Affiliate marketing, expand your sales force and reach.Webmasters that specialize in a particular niche will promote your products for a commission. We will create the landing pages, text, and banner ads to make it simple for webmasters to promote your products or services. There are various reports to track ROI, so you know if the programs are working and how to make any necessary adjustments.

Presentation Slide Decks:
Learn More about SEO
Develop an Internet Strategy