From the category archives:

SEO/SEM

Digital Marketing Growing Pains

August 2, 2010

To the rescue comes digital marketing with its lower cost and ability to track responses in near real time while building relationships. You can now place ads in locations that your customers have actually shown interest using search terms, relevant content, lower cost and the ability to track your customer habits.

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Sustainable Marketing II

July 26, 2010

Digital Marketing can help with this process by creating a series of low budget Pay Per Click campaigns and simple landing pages. The landing pages can have unique URLs for better tracking and search engine optimization. It is important to learn what your customers looking for. Your campaign should periodically change ads, keywords and landing pages.

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Internet & Sales

July 22, 2010

Sales will always tell you that sales is based on relationships, using the Internet doesn’t help create those relationships. Other sales people will say they don’t have time to learn it, use it, or my personal favorite “that’s Marketing’s job.”

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Another Old Spice blog post

July 18, 2010

The Old Spice ads are funny, we all have been talking about them over, over and over again.  There are dozens of blogs telling us how brilliant they are and blogs giving us lists of reasons why they are great and what we can learn from them.  Again they are very funny, however how many [...]

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Comments, What to say or do?

March 12, 2010

Someone just left you a not so flattering comment on your blog, Twitter or Facebook page what do you do?

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