From the category archives:

Lead Generation

Sustainable Marketing II

July 26, 2010

Digital Marketing can help with this process by creating a series of low budget Pay Per Click campaigns and simple landing pages. The landing pages can have unique URLs for better tracking and search engine optimization. It is important to learn what your customers looking for. Your campaign should periodically change ads, keywords and landing pages.

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Internet & Sales

July 22, 2010

Sales will always tell you that sales is based on relationships, using the Internet doesn’t help create those relationships. Other sales people will say they don’t have time to learn it, use it, or my personal favorite “that’s Marketing’s job.”

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Another Old Spice blog post

July 18, 2010

The Old Spice ads are funny, we all have been talking about them over, over and over again.  There are dozens of blogs telling us how brilliant they are and blogs giving us lists of reasons why they are great and what we can learn from them.  Again they are very funny, however how many [...]

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Lead Generation using Digital Marketing

July 17, 2010

Digital marketing like other marketing efforts is more about the correct mix to achieve a strategic goal. There are any technologies for using and creating digital marketing campaigns. Words to the wise– don’t get caught up in them.

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Monitoring the Internet

March 4, 2010

Although social media sites will be where a bulk of your monitoring will occur. The question always comes up “what should I monitor and what should I do?” In this post we will focus on “what should you monitor”, next week we will cover how you should interact.

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